I never liked doing the business part of making films. They do call it show-business, and not show fun, so I have to deal with the business aspect too. Deciding the price point for tickets has been a huge pain. I want the shows to sell out, and let the people of RI make their own decision on the “prostitution loophole”. That is the main reason I have held the film release until June, right before the legislation will be making their decision.
It is costing me a pretty penny to put the show on, and there isn’t much room for profit. I have been pressured by some people to change the price to $15 advance/$20 door, and I did change the price for a week.
Today I changed the price back to $10 advance/$15 at the door. That is the price and it is staying there. I have seen a few films premier at the Columbus and I paid $20, but I don’t want anyone to be turned away from the show because of the price. (This economy is a pain in the but) I don’t think the films I saw at $20 were better than Happy Endings?, but they didn’t have a important social message, and the directors of those films were looking for the short term payoff. I want to fill the seats with people who will go out and talk about “Rhode Island’s dirty little secret” and be able to make informed decisions on how our lawmakers should and should not deal with this issue.